Paper flyers: very popular and effective
Research repeatedly shows that paper flyers are still by far the most popular way to activate consumers. It’s almost unbelievable, but more than 80% of people who read a flyer will take action, and nearly half of them will then visit the advertisers’ stores.
Our challenge is to achieve an optimum profitability under the best conditions. Separating the paper from the technology (the printing) creates transparency in the costs, with the choice of the right quality of paper, representative of your promotional message and image.
And optimising and producing distribution plans in order to reach the desired target group is also in expert hands with PaperChainManagement.